Scope
List media such as web, social, print, outdoor, marketplace and paid advertising.
CASTVERO KNOWLEDGEImage usage rights for models and companies
Usage is separate from the shooting fee. Define where, how long and in which territories the work may appear.
Duration and territory
Use exact start and end dates and named countries or regions; avoid unlimited language unless it is truly intended.
Changes and AI
State whether cropping, compositing, synthetic alteration or training an AI system is allowed. Silence should not be treated as permission.
Worked example
A license for a brand website in one country for six months does not automatically cover international paid social ads. Specify each expansion and its fee before launch.
Checklist
- List images and allowed channels.
- Set territory, start date and expiry.
- Define editing, exclusivity and renewal.
Frequently asked questions
Does payment for the shoot include unlimited image use?
Only if the agreement validly grants that scope. Production fees and usage permissions should be stated separately and checked with the rightsholders.