CASTVERO · PROFESSIONAL CASTING
Commercial and lifestyle model casting
Choose portfolio work that fits your product, audience and campaign channels.
Start company applicationWhat to look for
Look for natural expression, believable product interaction and movement suited to your campaign. Compare relevant stills or video rather than relying only on a general portrait.
What the brief needs
List the product, target audience, location, wardrobe, shot list and required image orientations. Explain whether the work is for a website, social campaign, marketplace or other channel.
Example assignment
A homeware campaign could request six lifestyle photographs and two short clips in one apartment setting. Include the production schedule, selection process and intended use in the written brief.